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Do case study for Apple with SWOT & PESTLE/PESTEL Analysis

Because of its uniqueness as well as innovation and also its wide range of products, Apple Company is regarded as one of the most recognizable & notable brands in the electronic device market that in particular designs, develops, implements as well as sells the consumer electronics, online services and  computer software. Also, Apple Company is recognized as world’s largest IT or information technology company in the form of revenue, and it is the largest technology service provider in the market in terms of its overall assets, and need not to mention it is the world’s largest smartphone manufacturer.

SWOT and PESTLE Analysis Of Apple

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    SWOT Analysis

    Let’s start with the SWOT analysis of Apple:-

    • Strengths
    • Weaknesses
    • Threats
    • Opportunities

    The central purpose of SWOT analysis for the case study is to determine organization’s strengths, remove its weaknesses, avoid threats and pursue opportunities.

    SWOT Analysis Of Apple


    • It is the Leading Innovators among the Electronics Brands of the market
    • Having Terrific Sales-Growth every year
    • High-Brand Recognition
    • Comes under Strong & effective Market with great marketing Team
    • Higher-Quality of Customer Experience


    • Higher Pricings
    • Unsuccessful Anticipations
    • Incompatibility Of various OS
    • IPhone Market Share is Declining
    • Overdependence On iPhone & IPad
    • Faults in latest Products


    • Higher Demand Of the Products
    • Growth In the Communication Devices in the Market
    • Hugely Unexplored Market for the Commonwealth Countries
    • Demands for Cloud-Based Services


    • Evolving Environment Of the Electronic Communication
    • Reputation getting Damaged Due To various Tax Scandals
    • Infringement Of the Intellectual-Property or IP Rights

    PESTLE Analysis

    This refers to the core analysis of its external factors which can play a significant role in terms of conducting research prior to the start of new projects. This will help the company to make beneficial decision for the near future.

    PESTLE is the acronym of various factors like:

    • Political
    • Economic
    • Social
    • Technological
    • Legal
    • Environmental

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